Most greenhouse operations are expected to scale like industrial systems. But plants aren't parts, and greenhouses aren't factories.
Growing in a controlled environment still depends on skilled operators, people who understand both plant behavior and how to handle the complexity of the systems that support those plants.
Human involvement is essential, but expertise is difficult to scale.
Rules and presets can control systems, but they struggle to adapt.
Disconnected tools generate data, but they don’t drive decisions.
Our approach
Why plant-led systems matter
Plant driven
Decisions are guided by real plant behavior, not assumptions or averages.
Autonomous
Closed-loop systems act, adjust, and optimize with minimal human intervention. Intelligence is accountable for outcomes, not advice.
Production-ready
Designed to operate in real facilities, scale beyond pilots, and adapt through retraining, not reinvention.
Yield-focused
Every system decision ties back to measurable production results and return on investment.
Foundations
What makes this possible
Croft is not built on a single breakthrough. We are more than a set of sensors, or an AI model, or a fleet of robots. The components are important, but our power is in how they all work together.
Applied plant science
Field-tested plant science, built on real growing environments, not just narrow system conditions.
Advanced AI and 3D modeling
Systems trained on living plants and real growth patterns, not simulations.
Engineered for growers
Built and refined inside working greenhouses, alongside the people who operate them.
Built to last
Durable CEA infrastructure and sensors designed for long-term, continuous use.
Applied plant science
Field-tested plant science, built on real growing environments, not just narrow system conditions.
Advanced AI 3D modeling
Systems trained on living plants and real growth patterns, not simulations.
Engineered for growers
Built and refined inside working greenhouses, alongside the people who operate them.
Built to last and grow
Durable CEA infrastructure and sensors designed for long-term, continuous use.
Our mission
We want to make reliable, profitable greenhouse production achievable at any scale, without dependence on grower expertise or constant manual intervention.
Croft is built by people who are comfortable working at the intersection of biology, engineering, and operations. We take responsibility for what we build and are excited about making an impact with our work. Hover to learn more.
Hee Kyung Ryoo
CEO & Co-Founder
CEO & Co-Founder
Hee Kyung Ryoo
Leads Croft as CEO and serves as a grower, overseeing both the strategic direction of the business and the hands-on cultivation operations that sit at its core.
Woo Ram Lee
CTO & Co-Founder
CTO & Co-Founder
Woo Ram Lee
Leads Croft's AI development team researching and designing AI applications to help formulate future agricultural innovations.
Chan Woo Seong
Infrastructure Team Lead
Infrastructure Team Lead
Chan Woo Seong
Leads large-scale greenhouse EPC projects end-to-end, with 10+ years of experience spanning offshore, onshore, and greenhouse facilities.
Ho Sung Lee
Software Engineering Lead
software engineering lead
Ho Sung Lee
A lead developer on the software development team, driving service stability and quality to build AI services farmers can trust.
Hee Kyung Ryoo
CEO & Co-Founder
CEO & Co-Founder
Hee Kyung Ryoo
Leads Croft as CEO and serves as a grower, overseeing both the strategic direction of the business and the hands-on cultivation operations that sit at its core.
Woo Ram Lee
CTO & Co-Founder
CTO & Co-Founder
Woo Ram Lee
Leads Croft's AI development team researching and designing AI applications to help formulate future agricultural innovations.
Chan Woo Seong
Infrastructure Team Lead
Infrastructure Team Lead
Chan Woo Seong
Leads large-scale greenhouse EPC projects end-to-end, with 10+ years of experience spanning offshore, onshore, and greenhouse facilities.
Ho Sung Lee
Software Engineering Lead
software engineering lead
Ho Sung Lee
A lead developer on the software development team, driving service stability and quality to build AI services farmers can trust.
Careers
Do work that truly matters
Croft is for people who would be excited about using leading AI and robotics technologies to solve some of the hardest problems facing our planet. We look for people who care about responsibility, learning, and creating long-term impact with their work.
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