Smarter growing starts with deeper understanding
Smarter growing starts with deeper understanding
Case studies, research, guides, and media — everything growers and partners need to make confident decisions.
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Featured case studies

Real results, real growers

Articles

Insights from the edge of AgTech

What to Expect When Automating Your Greenhouse with AI
Article
July 21, 2026
What to Expect When Automating Your Greenhouse with AI
An honest account of what actually happens when you automate a greenhouse with AI — how our system builds trust, one decision at a time.
Read more
 →
Why prediction-based AI fails in agriculture
Article
June 30, 2026
Why prediction-based AI fails in agriculture
Our CEO looks back over what two Wageningen University automated growing challenges taught her, and how those lessons helped shape Croft AI
Read more
 →
Hearing what plants are trying to tell us with AI
Article
April 9, 2026
Hearing what plants are trying to tell us with AI
Plants signal what they need at every stage of growth. Crop-response intelligence allows us to read those signals and act on them autonomously.
Read more
 →
News & Media

Croft in the world

Press
August 31, 2026
Croft and Asai Nursery Deepen Partnership to Bring Crop-Responsive AI to Japan's Greenhouse Sector
A new memorandum of understanding sets the stage for testing and commercializing Croft's technology inside one of Japan's most established commercial greenhouse operations.
Read more
 →
Featured case studies

Real results, real growers

Articles

Insights from the edge of AgTech

What to Expect When Automating Your Greenhouse with AI
Article
July 21, 2026
What to Expect When Automating Your Greenhouse with AI
An honest account of what actually happens when you automate a greenhouse with AI — how our system builds trust, one decision at a time.
Read more
 →
Why prediction-based AI fails in agriculture
Article
June 30, 2026
Why prediction-based AI fails in agriculture
Our CEO looks back over what two Wageningen University automated growing challenges taught her, and how those lessons helped shape Croft AI
Read more
 →
Hearing what plants are trying to tell us with AI
Article
April 9, 2026
Hearing what plants are trying to tell us with AI
Plants signal what they need at every stage of growth. Crop-response intelligence allows us to read those signals and act on them autonomously.
Read more
 →
News & Media

Croft in the world

Press
August 31, 2026
Croft and Asai Nursery Deepen Partnership to Bring Crop-Responsive AI to Japan's Greenhouse Sector
A new memorandum of understanding sets the stage for testing and commercializing Croft's technology inside one of Japan's most established commercial greenhouse operations.
Read more
 →
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